# AI analytics with deeper commerce intelligence

By the Numbers offers AI-powered analytics for Shopify with customer segmentation and LTV tracking. Spark by MishiPay goes further — covering margins, inventory, discounts, and working across every ecommerce platform.

[Try Spark Free](https://spark.mishipay.com/register) [See Comparison](https://spark.mishipay.com/blog/vs-by-the-numbers#comparison)

## Feature Comparison

See how Spark by MishiPay and By the Numbers compare across key features.

| Feature | Spark by MishiPay | By the Numbers |
| --- | --- | --- |
| AI Capabilities | | |
| Conversational AI analytics |  |  |
| Natural-language report generation |  |  |
| Agentic actions (change prices, create discounts) |  |  |
| Analytics | | |
| Customer segmentation |  |  |
| Customer lifetime value |  |  |
| Cohort analysis |  |  |
| Margin & profitability analysis |  |  |
| Inventory health diagnostics |  |  |
| Discount impact analysis |  |  |
| Cart abandonment insights |  |  |
| Marketing | | |
| Ad platform segment sync | Roadmap |  |
| Platform Support | | |
| Multi-platform support (WooCommerce, Square, etc.) |  |  |
| Shopify integration |  |  |
| Reporting | | |
| PDF / Excel / Word export |  |  |

## Why merchants choose Spark

Key advantages over By the Numbers

### 12 layers vs customer-only

By the Numbers focuses on customer analytics. Spark by MishiPay covers margins, inventory, discounts, carts, products, and more — 12 diagnostic layers in total.

### Take action, not just read

Spark by MishiPay can adjust prices, create discounts, and update inventory based on its analysis. By the Numbers only provides insights.

### Every platform, not just Shopify

By the Numbers is Shopify-exclusive. Spark by MishiPay works with WooCommerce, Square, Magento, Odoo, and more.

## Pricing Comparison

Simple, transparent pricing — no hidden fees.

Recommended

### Spark by MishiPay

$49/mo

- Unlimited AI conversations
- All platform integrations
- Full 12-layer diagnostic
- PDF, Excel & Word exports
- Agentic write actions

[Get Started Free](https://spark.mishipay.com/register)

### By the Numbers

Free

- Shopify only
- AI chat analytics
- Customer segmentation
- LTV tracking
- Ad platform syncing

## Frequently Asked Questions

Both tools have AI chat — what makes Spark by MishiPay different?

By the Numbers focuses on customer analytics (LTV, segments, cohorts). Spark by MishiPay covers the full commerce stack — margins, inventory health, discount effectiveness, cart abandonment, and more — plus it can take actions like adjusting prices.

By the Numbers is free — why pay for Spark by MishiPay?

By the Numbers covers customer analytics well. Spark by MishiPay at $49/mo replaces the need for separate margin tracking, inventory analysis, and discount analytics tools — saving you money overall while providing deeper insights.

Can Spark by MishiPay sync segments to ad platforms like By the Numbers?

Ad platform integrations are on our roadmap. Today, Spark by MishiPay focuses on store-level analytics and actionable insights across all ecommerce platforms.