# BigCommerce Analytics by Spark

Unlock deeper insights from your BigCommerce store. Spark by MishiPay provides AI-powered analytics for sales, margins, customers, and inventory — all through conversation.

## What Spark does for BigCommerce

AI-powered analytics built for BigCommerce merchants

### Revenue & Margin Analysis

Go beyond revenue to understand true profitability per product, category, and channel.

### Customer Segmentation

Segment customers by value, behavior, and lifecycle stage. Target high-value segments for retention campaigns.

### Inventory Management

Optimize stock levels, identify slow movers, and ensure bestsellers stay in stock.

### Multi-Channel Insights

If you sell on multiple channels through BigCommerce, see unified analytics across all of them.

## How to connect BigCommerce

Up and running in under 60 seconds

1. ### Connect your BigCommerce store  
Generate an API token in your BigCommerce admin and paste it into Spark by MishiPay. Setup takes under 2 minutes.

2. ### Run your first diagnostic  
Spark by MishiPay analyzes your store across 12 dimensions and surfaces the biggest opportunities.

3. ### Chat with your data  
Ask specific questions about products, customers, or trends — and get instant, data-backed answers.

## Full Capabilities

Everything included with your BigCommerce connection.

- BigCommerce API integration
- Order & transaction analytics
- Product performance analysis
- Customer segmentation & LTV
- Inventory health diagnostics
- Margin & profitability reports
- PDF, Excel & Word export
- Natural-language queries
- 12-layer comprehensive diagnostic

## Frequently Asked Questions

**How does Spark by MishiPay connect to BigCommerce?**  
Spark by MishiPay uses BigCommerce's REST API. You create an API token in your BigCommerce admin panel and provide it to Spark by MishiPay during setup.

**What BigCommerce plans are supported?**  
Spark by MishiPay works with all BigCommerce plans — Standard, Plus, Pro, and Enterprise. All features are available regardless of your plan.

**Does Spark by MishiPay support BigCommerce multi-storefront?**  
Yes. Spark by MishiPay can connect to multiple BigCommerce storefronts and provide unified analytics across all of them.