Reducing In-Store Checkout Friction With Mishipay’s App
Reducing In-Store Checkout Friction With Mishipay’s App
July 25, 2022
In this ecommerce podcast, James Gurd and Paul Rogers interview the CEO and founder of in-store payments specialist Mustafa Khanwala to discuss how their apps help retailers reduce in-store checkout friction.
EP134: Reducing In-Store Checkout Friction & Boosting Sales With Mishipay's Ecommerce Apps
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Key Discussion Points
- Queue abandonment is a common issue for retailers and long wait times frustrate shoppers. Increasingly retailers are embracing in-store digital solutions to increase shopper convenience and boost conversion rates.
- Solutions like Mishipay provide a viable alternative, with a ready-made payment ecosystem that retailers can tap into.
What we covered
- Common in-store purchase frustrations
- Benefits of digital technology like barcode scanning for retail teams
- Integrations with modern eCommerce platforms
Discussion Highlights
- Current state of retail footfall and its impact comparing to pre-pandemic levels.
- Common in-store purchase frustrations faced by shoppers.
- Various store types engaged with Mishipay.
- Historical resistance to adopting digital tech among offline teams.
- Retailers seeing ROI within 3 months via 14-35% increase in revenue via the app vs. store tills.
- Details regarding the pricing model and stock reconciliation processes.
- Integration of returns processes for items bought via Mishipay.