about

Revolutionizing the $27 Trillion Global Retail Industry

Started by an engineering student tired of waiting in queues, MishiPay now powers frictionless shopping experiences for 35 global brands and processes $130M+ in annual transactions.

Our Story

2019

INDUSTRY RECOGNITION

The first large scale rollout of Scan & Go starts with Decathlon in the Netherlands. MishiPay closes their Series A funding round with American Express Ventures. Founder Mustafa Khanwala and co-founder, Tanvi Bhardwaj are named to Forbes’ 30 Under 30 list.

2020 - 2022

NAVIGATING THE STORM

A global pandemic severely affects in-store retail. We doubled down on solutions to help stores stay open with reduced costs, signing MUJI and Flying Tiger Copenhagen in the UK for our Scan, Pay and Go to all their stores in London.

2022

BEYOND MOBILE

We launched MishiPay Self-Checkout Kiosks – an evolution that would redefine our business. The kiosks solved the final barrier to mass adoption – customer adoption. This bold pivot from mobile-only to our omnichannel platform set the stage for explosive growth and international expansion. MishiPay kiosks were deployed in flagship stores in the UK and the USA and since then we have never looked back.

2022 - 2024

EXPLOSIVE GROWTH

The launch of MishiPay Kiosks followed by mPOS while maintaining our core of mobile-first cloud native technology from our legacy of Scan, Pay and Go, led to explosive growth in stores across the UK, Europe, and North America. In December 2024, >2% of the UK population shopped using MishiPay. We then launched in the Middle East and secured our first anchor customer. MishiPay kiosks and mPOS were live in one of the busiest airports in the world in Dubai. We raised more expansion capital to support this growth.

2025

The Future

Launching our modular POS strategy: “Scale Your POS, Perfect Your Checkout.” Moving beyond single solutions to a complete platform where retailers can deploy modules as needed – traditional checkout, self-service kiosks, RFID self-checkout, mobile POS, and scan & go – all working together seamlessly. Building towards profitability while empowering every retailer to create their perfect checkout experience, one module at a time.

2015

THE SPARK

UCL engineering student Mustafa Khanwala waits 20 minutes in a supermarket queue to buy a single can of soda. Frustrated by the experience, he envisions a better way for both shops and shoppers. Mustafa creates the first prototype of Scan & Go.

2016

First Steps

MishiPay pilots its Scan, Pay and Go mobile app with RFID loss prevention at The Dandy Lab, a pop-up in Shoreditch, London. It works!

2017

Building TRUST

The company joins the IDEA London accelerator and receives external funding from University of Manchester and UCL. MishiPay wins its first commercial deal at Deloitte’s ‘Store of the Future’ in London and receives the Mayor of London award.

2018

BREAKTHROUGH

MishiPay Scan & Go goes live at Saturn Express in Innsbruck, Austria and later in Saturn in Hamburg – the world’s largest consumer electronics retailer. Nauta Capital and Commerce Ventures become a few of the first big investors in MishiPay.

MishiPay Executive Team

Our Mission

Revolutionizing In-Store Shopping Through Bespoke Customer Experiences
Our mission is to revolutionize the in-store shopping experience by understanding that every customer journey is unique. We don’t believe in one-size-fits-all solutions or standard implementations that force retailers into rigid boxes.

Our Approach

We partner with retailers to design and implement multiple user journeys within a single store environment. Whether it’s seamless scan & go for power users, intuitive self-checkout kiosks for mainstream adoption, traditional POS for complex transactions, or hybrid experiences that blend digital and human touchpoints – we orchestrate them all.

The Result

Every customer finds their perfect shopping experience in your store. No customer is left behind, no journey is compromised, and no retailer is limited by technology constraints. We transform in-store shopping by making it as individual as each person who walks through your doors.

What We do

Scale your POS, Perfect your Checkout

Our Impact

Global Presence

2000+

Stores across 18 countries

35+

Retail brands powered by MishiPay

$500M+

Transaction value processed annually

1.5M+

Monthly transactions

Proven Results

35%

Increase in average basket value for retailers using our technology

20 Sec

Average checkout time

3X Increase

In loyalty sign-ups

50%

Retailer's reduction in cashiers till

Industry Recognition

Sifted 500

Sifted Top 100 UK's fastest growing startups 2024

Deloitte 500

Deloitte EMEA Technology Fast 500 Companies, 2024

Reta Award

Reta award for Flying Tiger Copenhagen in 2025

Fintech Awards

Highly Commended Fintech Scale Up of the Year in 2025

Leadership

The Team Behind the Revolution

Mustafa Khanwala
Founder & CEO
Mustafa is a accomplished Mechatronic Engineer with an impressive track record of innovation and leadership across diverse industries. He has successfully worked with and led projects at prestigious companies including Porsche, National Instruments, Barclays, and TATA, demonstrating his versatility and technical expertise. His entrepreneurial spirit emerged early through his involvement in his family business, which provided valuable sales experience, and was further developed when he launched a food delivery venture in Manchester in 2011. Mustafa’s innovative capabilities truly came to the forefront when he personally built the first MishiPay prototype, a achievement that has since been recognized through multiple prestigious awards including UCL’s ‘Bright Ideas’ award, the University of Manchester’s Venture Further award, and the Mayor of London’s International Student award. His exceptional accomplishments culminated in 2019 when he was named to Forbes’ coveted ’30 Under 30′ list, cementing his reputation as a rising star in the technology and innovation space.

Swati Phadke
CFO & COO
Swati Phadke is a seasoned executive who currently serves as CFO and COO of MishiPay, bringing over 12 years of leadership experience across technology companies in software, manufacturing, and retail sectors. Her strategic expertise has been demonstrated through successful execution of several M&A deals, and she has showcased remarkable turnaround capabilities by transforming her previous company from the brink of bankruptcy to a successful multi-million pound exit. Swati’s financial excellence is underscored by her outstanding achievement of ranking 25th among over 200,000 candidates in India’s highly competitive national Chartered Accountant examination. Throughout her career, she has effectively led cross-functional teams across Finance, Marketing, and Partnership development, establishing herself as a versatile executive with a proven track record of driving organizational growth and profitability.

Theo Sotiriou
Chief Product Officer
Theo is a dynamic entrepreneur with diverse experience spanning technology, biotechnology, and consumer goods. He co-founded a Mobility Tech startup that was selected by Google for Entrepreneurs and served as operations and strategy advisor for a B2B biotech startup, helping to build and grow the company from the ground up. Theo has also gained corporate experience in Coca-Cola’s marketing activation excellence department, complementing his strong technical foundation with a computer science degree from Stanford University and LSE. His exceptional achievements were recognized in 2019 when he was named to Forbes’ prestigious ’30 Under 30′ list.

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